13 Rules while Cold Calling


Only take the necessary minimum with you

Introduce yourself and hand over a business card

Get the prospects attention or curiosity

Announce how much time it will take

Explain what you do, and how you do it

Explain or show the prospect what you want/need/expect

Give the prospect the information or tool(s) he’ll need

Hand over a written summary of what you’ve just told him

Also use this as a back-up plan in case you cannot speak freely

Ask the prospect if there’s any questions?

Thank the prospect for his time and interest

Take the prospects business card or ask for it

Announce that you will contact or revisit him

Leave the prospect

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